Creating a Market Without Rivals: Blue Ocean Strategy

Stop competing for a crowded market — learn to create the one no one else is contesting.
  • Author: Dr. Henderson
  • Level: Foundational
  • Study Mode: Self-paced
  • Recommended Period: 2 Weeks
  • Estimated Study Time: ~14 Hours
  • Proficiency: 2 Graded Assessments
  • Award: 1 Certificate
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To ensure the best continuity in your learning, we recommend completing the course within the recommended completion period. The course is self-paced, so you can adapt your learning schedule around work and other commitments.
Course overview
Creating a Market Without Rivals is a two-week applied micro-course in Blue Ocean Strategy. It teaches a single method — value innovation, read through the strategy canvas — as a discipline of strategic judgment rather than a set of diagrams to fill in.
You choose a real industry in the opening lessons and carry it through all twelve, moving from a clear-eyed diagnosis of the crowded market you are in to a defended move into uncontested space, so that by the end of the fortnight you hold a complete blue-ocean strategy for an industry you care about, built to a published quality standard.
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  • Strategic Management 
  • Blue Ocean Strategy 
  • Value Innovation  
  • Market Creation

Your Instructor

Taught by a practitioner. Moderated by the same.
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DEAN OF MONARCH BUSINESS SCHOOL

Dr. Jeffrey Henderson is Dean of Monarch Business School and Professor of Business Ethics, with senior management and advisory experience across commercial real estate, finance and professional services. His career includes leadership roles with Bentall Capital, Brookfield Properties, KPMG Canada, and other international organizations, involving projects exceeding $6 billion. He brings MMI participants an applied perspective on strategic judgment, ethical leadership, organizational responsibility, and translating management ideas into credible professional action.