Creating a Market Without Rivals: Blue Ocean Strategy

Stop competing for a crowded market — learn to create the one no one else is contesting.
  • Dr. Henderson
  • Level: Foundational
  • Study Mode: Self-paced
  • Recommended Period: 2 Weeks
  • Study time: ~14 hours
  • Proficiency: 2 Graded Assessments
  • Award: 1 Certificate
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To ensure the best continuity in your learning, we recommend completing the course within the recommended completion period. The course is self-paced, so you can adapt your learning schedule around work and other commitments.
Course overview
Creating a Market Without Rivals is a two-week applied micro-course in Blue Ocean Strategy. It teaches a single method — value innovation, read through the strategy canvas — as a discipline of strategic judgment rather than a set of diagrams to fill in.
You choose a real industry in the opening lessons and carry it through all twelve, moving from a clear-eyed diagnosis of the crowded market you are in to a defended move into uncontested space, so that by the end of the fortnight you hold a complete blue-ocean strategy for an industry you care about, built to a published quality standard.
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  • Strategic Management 
  • Blue Ocean Strategy 
  • Value Innovation  
  • Market Creation

Your Instructor

Taught by a practitioner. Moderated by the same.
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Dr. Henderson held Vice-President and senior managerial positions within the commercial real estate industry with Bentall Capital, Brookfield Properties, Kolter Properties, KPMG Canada LLP, and Reichmann International. During his professional career, Dr. Henderson worked on the development and management of real estate projects surpassing $6 billion, both in Canada and the United States. While at KPMG, Dr. Henderson held the position of Vice-President within the FIRE consulting section: Finance, Insurance and Real Estate.

Dr. Jeffrey Henderson is a Professor of Business Ethics and Dean at Monarch Business School, where he's been since 2010. Previously, he was an affiliate professor at Grenoble Graduate School of Business and a lecturer at McGill University. He holds a D.Phil. from Monarch Business School, a Doctor of Political Economy from SMC University, a Doctorandus and MBA from Nijenrode University, and a Bachelor's from McGill University.
His academic interests include CSR, real estate development, Austrian Economics, and Catholic Social Theory. He also has a P.Mgr. designation and was historically a member of the Royal Institute of Chartered Surveyors.