Reading the Competitive Landscape: Porter’s Five Forces. 

Learn Porter’s Five Forces as a practical way to judge an industry, not just fill in a framework.
  • Dr. Henderson
  • Level: Foundational
  • Duration: 1 Week
  • Study time: 7.5 ~ 8 hours
  • Proficiency: 1 Graded Assessments
  • Award: 1 Certificate
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To ensure the best continuity in your learning, we recommend completing the course within the recommended completion period. The course is self-paced, so you can adapt your learning schedule around work and other commitments.
Course overview
Reading the Competitive Landscape is a one-week applied micro-course in industry structure analysis. It teaches a single technique — Porter's Five Forces — as a method of judgement rather than a diagram to complete.

You choose a real industry in the first thirty minutes and carry it through every lesson, assessing one force at a time against the structural conditions that drive it, so that by the end of the week you hold a finished analysis of an industry you care about, built to a published quality standard.
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  • Porter's Five Forces
  • Industry
    Structure
  • Competitive Analysis
  • Strategic Management

Your Instructor

Taught by a practitioner. Moderated by the same.
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Dr. Henderson held Vice-President and senior managerial positions within the commercial real estate industry with Bentall Capital, Brookfield Properties, Kolter Properties, KPMG Canada LLP, and Reichmann International. During his professional career, Dr. Henderson worked on the development and management of real estate projects surpassing $6 billion, both in Canada and the United States. While at KPMG, Dr. Henderson held the position of Vice-President within the FIRE consulting section: Finance, Insurance and Real Estate.

Dr. Jeffrey Henderson is a Professor of Business Ethics and Dean at Monarch Business School, where he's been since 2010. Previously, he was an affiliate professor at Grenoble Graduate School of Business and a lecturer at McGill University. He holds a D.Phil. from Monarch Business School, a Doctor of Political Economy from SMC University, a Doctorandus and MBA from Nijenrode University, and a Bachelor's from McGill University.
His academic interests include CSR, real estate development, Austrian Economics, and Catholic Social Theory. He also has a P.Mgr. designation and was historically a member of the Royal Institute of Chartered Surveyors.