Reading the Competitive Landscape: Porter’s Five Forces. 

Learn Porter’s Five Forces as a practical way to judge an industry, not just fill in a framework.
  • Author: Dr. Henderson
  • Level: Foundational
  • Study Mode: Self-paced
  • Recommended Period: 2 Weeks
  • Estimated Learning Time: ~16 Hours
  • Proficiency: 2 Graded Assessments
  • Award: 1 Certificate
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To ensure the best continuity in your learning, we recommend completing the course within the recommended completion period. The course is self-paced, so you can adapt your learning schedule around work and other commitments.
Course overview
Reading the Competitive Landscape is a two-week applied micro-course in industry structure analysis. It teaches a single technique — Porter's Five Forces — as a method of judgment rather than a diagram to complete.

You choose a real industry in the first thirty minutes and carry it through every lesson, assessing one force at a time against the structural conditions that drive it, so that by the end of the week you hold a finished analysis of an industry you care about, built to a published quality standard.
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  • Porter's Five Forces
  • Industry
    Structure
  • Competitive Analysis
  • Strategic Management

Your Instructor

Taught by a practitioner. Moderated by the same.
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DEAN OF MONARCH BUSINESS SCHOOL

Dr. Jeffrey Henderson is Dean of Monarch Business School and Professor of Business Ethics, with senior management and advisory experience across commercial real estate, finance and professional services. His career includes leadership roles with Bentall Capital, Brookfield Properties, KPMG Canada, and other international organizations, involving projects exceeding $6 billion. He brings MMI participants an applied perspective on strategic judgment, ethical leadership, organizational responsibility, and translating management ideas into credible professional action.